DMACK has announced to pull out the branded WRC competition car off the 2018 season, and makes it a point to mention the tyre support with development of new tyres.
We reached all our goals in WRC 2017, won first event, fastest times on 7 rallies, led 4 rallies, 3 podiums. Next year no DMACK WRC car but we focus on product development & commercial opportunities, building on this success.
Despite Elfyn Evans bagging the British tyre firm its maiden victory in Wales last event, the announcement comes at a surprise during the driver’s seat speculation of the upcoming season. As it is more obvious that Elfyn would be filling up the seat for Ott Tanak’s vacancy, still there was no official statement of it from Msport as of yet.
Responding to this, DMACK managing director Dick Cormack says sporting success has come at the cost of development and supplying key markets around the world, prompting a change of approach for this year.
“We’ve generated huge success for DMACK and made a significant contribution to the M-Sport World Rally Team’s title-winning season. But now it’s time to step back from there; the commitment to competition this season has taken its toll on our test programme. It’s time for us to focus on further development in areas like our asphalt tyre and to be returning to the core customer base in areas like WRC2.”
Having investors and shareholders to satisfy, understandably, looking out for a fresh focus on the commercial side of the company was more obvious outcome for the tyre manufacturer.
With that, one car short to start with the next WRC season after this official announcement.